Over the years I have worked with companies that have put thousands of dollars into yellow page advertising and that was a major part of their marketing effort.
The results were good for most up until a few years ago. Then I started hearing from the same people how there was much less of a return on their dollar.
Where is the first place you go now adays to look for products or services? Google, Yahoo and Bing of course.
Wouldn't it be great if your company came up on that first search ranking page? I'm not talking about paid listings or ads.
People are 85% more likely to ignore paid listings. A natural or organic listing can get 60+% more click throughs.
Professional Organic Search Engine Optimization can cost thousands of dollars less than those Yellow Page print ads and online listings and deliver a lot more.
This is the time of year that the Yellow Page sales reps are hounding you to renew your ads and listings with them. Save your self a lot of money and possibly make a lot more money by hiring a professional Search Engine Optimization expert and get your web site optimized organically.
Let me leave you with this - organic Search Engine Optimization converts 30% higher than pay-per click advertising.
Save money and make more money, a natural win/win.
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