Especially small business web sites that want to put out everything they do and the kitchen sink.
This is an era of specialization. So lead with what you specialize in. Simplify your site so the viewer knows how to get to what they are looking for easily. Get rid of clutter. What would you like them to do once they get there? Is there a process in place for them to follow?
How can you make the site easy to navigate. Provide a call to action. A really good web site has that all planned out before it is even constructed.
It's the Fall, time to review your marketing material. Your web site should be one of your major marketing tools. Take a good hard look at it and determine if there is a process in place for viewers once they land on it. Promote your one specialty and simplify, simplify, simplify. I'm sure you will get much better results.
